Obi Asika is the managing director of Storm 360. He will readily tell you that one of his role models is Russell Simmons, unarguably an expert in the hip-hop world in the United States. “The biggest influence is someone like Russell Simmons because it’s the same kind of thing – you’re creating a business because you’re trying to represent a culture.” Some of the most popular acts managed by his company include Ikechukwu and Sasha.